New Underwriting powered by cohort-level analytics

Non-dilutive capital for mobile publishers — priced on cohorts, not promises

Campaignswell Fund finances mobile user acquisition against forward cohort cash flows. Term sheet in 24 hours. Funds wired in 15 days. No equity, no board seats.

Apply for financing → For investors

24h

Initial term sheet on qualified applications

$30k–$2M

Cheque size per facility, scaled as you grow

Equity dilution. Repayment from financed cohorts only

The gap

VC for mobile collapsed. Banks never showed up

The fastest way to scale a profitable app is to recycle revenue into UA. The fastest way to kill one is to wait six months for a Series A that no longer exists.

−94%

Gaming venture funding fell from $14B in 2021 to $874M in 2023. Equity is no longer a reliable scaling tool.

−91%

Growth-stage rounds for mobile studios declined nine in ten. Even good apps can't raise.

$2.5B

Projected size of the UA financing market by 2027. Specialised credit is now the default capital layer.

What we finance

Match the capital to the cash flow

We underwrite the cohorts you can actually predict — not the pipeline you wish you had.

UA Cohort Financing

Finance acquired users, repay from their revenue

For subscription apps and games. We advance against forward cohort cash flows: the cohorts you buy with our capital, you repay with their revenue — typically 6–12 months.

For publishers spending $30k–$200k+/mo on UA
3 months of cohort data is enough — or less if you're already on Campaignswell
Underwritten on pROI, payback, and retention curves
Drawn down weekly as you scale; repaid from net cohort revenue
Lien limited to financed cohorts — the rest of the business is untouched

Financing fee

2–7%

Cheque size

$30k–$2M

Tenor

6–18 mo

Time to fund

≤15 days

How it works

From application to funded in 15 days

One integration. One underwriting model. No spreadsheet templates, no founder calls about TAM.

Connect Campaignswell

Read-only access via Campaignswell covers it all: MMP (AppsFlyer, Adjust), revenue sources (RevenueCat, app stores), ad networks and payment systems. ~15 minutes to set up.

Day 1

Analyze

We score your cohorts on pROI, payback, retention and channel mix — against 3,000+ benchmark cohorts.

Day 3

Qualify

Initial term sheet within 24 hours of qualified application. We tell you upfront which cohorts we can finance and at what advance rate.

Day 5

Scale

Sign, integrate the disbursement account, and start drawing. End-to-end in 15 days — every step has a hard cap, so you know when the money lands.

Day 15

Why Campaignswell Fund

Underwritten by the analytics platform your peers already use

Most lenders ask you to fit your business into their spreadsheet. We start from your cohort data — the same Campaignswell signal your UA team relies on — and underwrite against it directly.

⚡

Granular cohort visibility, not summary tables

We see your data at the same fidelity as your own UA team. No "send us a P&L" rounds.
📊

3,000+ benchmark cohorts

Your performance is priced against a live database of similar apps, geos and channels.
🎯

Specialised — subscription apps and games only

We're not generalists trying to lend to everyone. Sharper underwriting, faster decisions.

Sample underwriting

Approved

pROI D180

1.42×

Payback

84d

D30 retention

38%

Channel mix

A−

Cohort stability

Indicative facility

$640,000

Advance rate

72%

Common questions

Things publishers ask first

How is this different from an app-store advance?

App-store advances look cheap but break the moment you scale. The headline take-rate hides a true effective annual cost that often lands well above what we charge, because repayment is concentrated in the first weeks of revenue — exactly when your cohorts haven't paid back yet. The math falls apart once ROAS stretches to month 5–6, which is when most serious UA scaling starts. We finance against the cohort itself, sized to the actual payback curve, so you keep scaling instead of waiting for the advance to clear.

Will you ask for a personal guarantee or warrants?

No. We don't take personal guarantees, warrants, board seats, or equity. The collateral is the financed cohort cash flow itself. If a cohort underperforms, the lien is limited to that cohort — not the rest of your business.

What do you need to underwrite?

You connect Campaignswell — that single read-only integration covers everything we need: MMP data (AppsFlyer, Adjust), revenue sources (RevenueCat, app stores), ad networks and payment systems. 3 months of cohort history is enough; less works too if you're already on Campaignswell, because the signal quality compensates for the shorter window. Request access here and we'll start from your data.

What apps don't qualify?

We focus on subscription apps and games with measurable UA. We don't finance pre-revenue apps, ad-only revenue businesses without IAP, web3 / token-based monetisation, or geographies under sanctions.

Do you only work with US-domiciled companies?

No. We work with companies domiciled across the US, EU, UK, Israel, Cyprus, UAE and Singapore. Local jurisdiction may affect documentation, not eligibility.

How quickly can we get a term sheet?

24 hours after integration is complete and we've reviewed an initial cohort sample. End-to-end — from application to first wire — usually fits inside 15 days.